Product or campaign film
An idea in motion to introduce a product, build a scene or launch a campaign. From visual direction to the finished film, with versions for the channels defined in the brief.
Discuss a film
Images in
motion
Creative direction, films and experiences.
3D & AI for brands and agencies.
On screen: The Blend Saffron
O Boticário
From the archive
Films, images and experiences from the studio.
Creative direction, films and imagery for brands and agencies.
Brands in the portfolio
Selected work
All projects
Explore the full portfolio.
Products in 3D
Explore MBOOM’s Pop Stick in this interactive demo. Rotate the product, open the cap and try the colours. The bag simulates a product selection without making a purchase.
Loading Pop Stick in 3D…
Drag to rotate in any direction.
MBOOM
Pop Stick
Colour, shine and metal.
A product to explore.
Interface study · no actual purchase.
An experience like this can show details, finishes and functionality on a product or launch page. We can develop the 3D model, variations and interaction to suit the project.
Discuss a product experience ↗Waze in 3D
Vehicles created for Waze, brought together in a demo viewer. Click a car to zoom in, then click again to return. Drag to explore the details.
Loading vehicles…
3D assets can form a family of characters, vehicles or objects for an app or campaign. We develop models and variations with a consistent visual language, prepared for the use agreed with your team.
Discuss 3D assets ↗The studio
Creative direction, films and imagery for product launches and campaigns. We combine 3D and AI in projects developed with brands and agencies. Founded and directed by Jeferson Araujo.
Images and campaign assets
Product images, material details and assets for a single campaign. A consistent visual direction across the advertising, presentation or catalogue formats the brand needs.
Plan a set of imagesInteractive product experience
Products people can rotate, zoom into and explore. 3D viewers, finish variations and functional animations for product pages, launches or presentations.
Discuss an experienceWith your team
For brands. We develop the idea with your team and coordinate production. The product, objectives, channels and approval team define the scope.
For agencies. We join as a direction and production partner, building on an existing idea or working from the concept stage. Together, we agree on each team’s role, the approval process and the credits.
Production company registered with Ancine, the Brazilian Film Agency
From brief
to delivery
Scope, schedule, usage rights and rounds of revision are agreed before production.
- Visual direction
We present the concept, references and visual language. Your team reviews the proposal and consolidates feedback from the approvers.
- Product and materials
We develop the product representation. Your team checks its shape, colours, labels and finishes before animation.
- Motion and editing
We present a preview of camera movement, pacing and sequence. Your team approves the structure before final finishing.
- Finishing and delivery
We finish the imagery and planned versions. Your team reviews the assets, and we deliver the files in the agreed formats.
Let’s make
something together
hello@jefersonaraujo.com Send project brief
All projects
Films, images and experiences from the studio. A broader look at our work for brands and agencies.
← Back to the work
New Balance
3D, OOH, Motion
The Fresh Foam X 1080 leaps out of the screen and spins above the street.
The project
Create an anamorphic 3D film for out-of-home screens in Porto Alegre for the launch of the New Balance Fresh Foam X 1080.
The approach
The shoe was modeled in 3D from a scan of the product and animated inside a perspective box that creates the illusion of depth for viewers on the street. The product spins, reveals the Fresh Foam midsole and returns to the brand signature.
