Skip to content
Jeferson AraujoStudioContact ↗
← Back to the work

Fake Out of Home

3D, VFX

Impossible objects in recognisable places.

Fake Out of Home: Products and brand objects in impossible urban scenes.
Brand / project
Fake Out of Home
Year
2023-2026
Our role
Production of fake out-of-home scenes with digital elements and visual effects.
Deliverables
Fake out-of-home films, Digital interventions in urban settings

The project

A selection of fake out-of-home work that takes products and brand elements to the scale of the city.

The approach

Shop windows, façades, bridges and streets provide the setting for oversized bags, suspended fabric and flying objects. Scale, framing and surroundings sustain the digital illusion. Each piece uses a different urban situation rather than repeating the same setting.

The film

Credits

Selection
O Boticário, Prada and Farfetch, Lupo, Glade