Product or campaign film
An idea in motion to introduce a product, build a scene or launch a campaign. From visual direction to the finished film, with versions for the channels defined in the brief.
Discuss a film
Images in
motion
Creative direction, films and experiences.
3D & AI for brands and agencies.
On screen: The Blend Saffron
O Boticário
From the archive
Films, images and experiences from the studio.
Creative direction, films and imagery for brands and agencies.
Brands in the portfolio
Selected work
All projects
Explore the full portfolio.
Products in 3D
Explore MBOOM’s Pop Stick in this interactive demo. Rotate the product, open the cap and try the colours. The bag simulates a product selection without making a purchase.
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Drag to rotate in any direction.
MBOOM
Pop Stick
Colour, shine and metal.
A product to explore.
Interface study · no actual purchase.
An experience like this can show details, finishes and functionality on a product or launch page. We can develop the 3D model, variations and interaction to suit the project.
Discuss a product experience ↗Waze in 3D
Vehicles created for Waze, brought together in a demo viewer. Click a car to zoom in, then click again to return. Drag to explore the details.
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3D assets can form a family of characters, vehicles or objects for an app or campaign. We develop models and variations with a consistent visual language, prepared for the use agreed with your team.
Discuss 3D assets ↗The studio
Creative direction, films and imagery for product launches and campaigns. We combine 3D and AI in projects developed with brands and agencies. Founded and directed by Jeferson Araujo.
Images and campaign assets
Product images, material details and assets for a single campaign. A consistent visual direction across the advertising, presentation or catalogue formats the brand needs.
Plan a set of imagesInteractive product experience
Products people can rotate, zoom into and explore. 3D viewers, finish variations and functional animations for product pages, launches or presentations.
Discuss an experienceWith your team
For brands. We develop the idea with your team and coordinate production. The product, objectives, channels and approval team define the scope.
For agencies. We join as a direction and production partner, building on an existing idea or working from the concept stage. Together, we agree on each team’s role, the approval process and the credits.
Production company registered with Ancine, the Brazilian Film Agency
From brief
to delivery
Scope, schedule, usage rights and rounds of revision are agreed before production.
- Visual direction
We present the concept, references and visual language. Your team reviews the proposal and consolidates feedback from the approvers.
- Product and materials
We develop the product representation. Your team checks its shape, colours, labels and finishes before animation.
- Motion and editing
We present a preview of camera movement, pacing and sequence. Your team approves the structure before final finishing.
- Finishing and delivery
We finish the imagery and planned versions. Your team reviews the assets, and we deliver the files in the agreed formats.
Let’s make
something together
hello@jefersonaraujo.com Send project brief
All projects
Films, images and experiences from the studio. A broader look at our work for brands and agencies.
The project
Introduce a new range of Everlast gloves, translating materials, components and construction details into product imagery for the global launch.
The approach
The work moves between the complete product, close views of its surface and separated components. Leather, foam, fabric and finishes appear at different scales. Studio lighting and movement reveal the differences between materials and connect each detail to the glove range.
The film
Development
Studies and behind the scenes.
Layered construction
The viewport separates three curved forms before the final finish. In the finished image, the layers receive distinct materials and are presented as parts of the glove’s construction. The comparison traces the transition from geometry to product imagery.
Surface detail
In the development capture, the surface mesh and droplets can still be read separately. The EVERDRI render shows the composition with a dark material, reflections and depth of field. Together, the two images show how geometry and finish contribute to the sense of texture.
Mesh and folds
The view without the final finish reveals the mesh density and the shape of the folds. It offers a closer look at the scene’s construction, complementing the material details shown in the campaign.
