{"name":"Jeferson Araujo Studio","url":"https://jefersonaraujo.com","description":"Jeferson Araujo Studio is a São Paulo creative technology studio built around AI speed, 3D control and human direction. The studio creates AI + 3D launch systems, product visuals, FOOH and unreal product moments, creative AI labs, motion, VFX, AR, apps and web experiences for global brands, agencies and production partners.","location":"São Paulo, Brazil","languages":["English","Portuguese"],"founder":"Jeferson Araujo","positioning":"Creative technology studio for high-end agencies and brands looking for hybrid generative AI and 3D campaigns, AI video, Fake Out of Home, VFX, AR, motion design and web development.","services":["AI + 3D Launch System","FOOH / Unreal Product Moments","Creative AI Lab for Brands","Product + Experience Extensions","3D Product Visuals","Motion, VFX and Post","AR, Apps and Web Experiences","Creative Direction"],"keywords":["AI video","video IA","AI video creator","criador de video IA","3D","3D advertising","Fake Out of Home","FOOH","criador FOOH","3D animation","3D product visualization","VFX","motion design","iOS app development","Android app development","mobile app development","web development","desenvolvimento web","desenvolvimento de aplicativos","creative technology","generative AI","AI 3D workflow","AI and 3D","hybrid AI and 3D","AI content for brands","high-end advertising","agencias premium Brasil","beauty 3D","fashion 3D","product launch visuals","social-first campaigns","São Paulo creative studio"],"audience":"Premium advertising agencies, creative directors, art directors, brand teams and production partners in Brazil and global markets.","contact":{"calendar":"https://calendar.app.google/wp4Rtb2WTXe8UR6q9","links":[{"label":"WhatsApp","href":"https://wa.me/5511970807950"},{"label":"Instagram","href":"https://www.instagram.com/jepharaujo"},{"label":"Snapchat","href":"https://www.snapchat.com/@jepharaujo"},{"label":"LinkedIn","href":"https://www.linkedin.com/in/jepharaujo/?locale=pt_BR"}]},"sameAs":[{"label":"Instagram","href":"https://www.instagram.com/jepharaujo"},{"label":"LinkedIn","href":"https://www.linkedin.com/in/jepharaujo/"}],"clients":[{"name":"O Boticário","specialty":"3D, Product Launch Visuals"},{"name":"Spaten","specialty":"3D, VFX, FOOH"},{"name":"Pat McGrath Labs","specialty":"Augmented Reality"},{"name":"Google","specialty":"AI Video, Motion Design"},{"name":"Disney","specialty":"Augmented Reality"},{"name":"Amazon","specialty":"Augmented Reality"},{"name":"Buddemeyer","specialty":"AI Video, Hybrid Production"},{"name":"Vogue Magazine","specialty":"Augmented Reality"}],"projects":[{"id":"c6-bank-copa-do-mundo-gisele-bundchen","title":"C6 Bank — Copa do Mundo 2026 com Gisele Bündchen","url":"https://jefersonaraujo.com/work/c6-bank-copa-do-mundo-gisele-bundchen","category":"AI, OOH, Motion","year":"2026","description":"Campaign film for C6 Bank's 2026 World Cup communication, starring Gisele Bündchen in a stadium built from the brand's card portfolio. The concept transforms the banking products into the crowd itself, connecting C6's graphic identity to football's scale and emotion. Created for OOH, the film moves from the C6 ball and card-filled stands to Gisele's final portrait — a concise sequence shaped by bold brand color, cinematic pacing and an iconic presence.","media":[{"label":"Video 1","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/c6-bank-copa-do-mundo-gisele-bundchen.mp4","description":"Vertical OOH film for C6 Bank's 2026 World Cup campaign, moving from a C6 football and stadium stands formed by bank cards to Gisele Bündchen's portrait."},{"label":"Image 2","type":"image","url":"https://jefersonaraujo.com/uploads/optimized/c6-bank-copa-2026-cards.webp","description":"Stadium stands filled with C6 Bank cards in black, navy, teal, white and gold, turning the product portfolio into a graphic football crowd."},{"label":"Image 3","type":"image","url":"https://jefersonaraujo.com/uploads/optimized/c6-bank-copa-2026-foot-on-ball.webp","description":"Centered close-up of the C6-branded football beneath Gisele Bündchen's foot on the stadium grass."},{"label":"Image 4","type":"image","url":"https://jefersonaraujo.com/uploads/optimized/c6-bank-copa-2026-gisele-portrait.webp","description":"Close portrait of Gisele Bündchen against the softly blurred C6 card stands, closing the campaign film with a direct, iconic presence."}]},{"id":"boticario-the-blend-saffron","title":"O Boticário - The Blend Saffron","url":"https://jefersonaraujo.com/work/boticario-the-blend-saffron","category":"3D, Motion","year":"2026","description":"Product film and stills for O Boticário's The Blend Saffron, developed in partnership with Almap. The visual direction begins with saffron — its color, texture and intensity — to build a precise, sophisticated amber world. Through macro detail, light and motion, the bottle becomes an object of desire: ingredient, liquid and packaging merge into a sensory narrative that expresses the fragrance's signature.","media":[{"label":"Video 1","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/boticario-the-blend-saffron-film.mp4","description":"Cinematic 3D film for O Boticário The Blend Saffron, moving from macro saffron threads to sculptural bottle details and a warm amber product reveal."},{"label":"Image 2","type":"image","url":"https://jefersonaraujo.com/uploads/optimized/boticario-the-blend-saffron-macro.webp","description":"Macro still of deep red saffron threads against black, revealing the ingredient's delicate texture and intense color."},{"label":"Image 3","type":"image","url":"https://jefersonaraujo.com/uploads/optimized/boticario-the-blend-saffron-liquid-close-up.webp","description":"Close-up of The Blend Saffron bottle with amber liquid, polished glass, sculptural reflections and fine bubbles."},{"label":"Image 4","type":"image","url":"https://jefersonaraujo.com/uploads/optimized/boticario-the-blend-saffron-amber.webp","description":"Abstract macro composition of saffron threads suspended in glowing amber forms, blending ingredient and fragrance into one tactile image."}]},{"id":"nubank-ultravioleta-copa-do-mundo-2026","title":"Nubank Ultravioleta — Copa do Mundo 2026","url":"https://jefersonaraujo.com/work/nubank-ultravioleta-copa-do-mundo-2026","category":"AI, 3D, Motion","year":"2026","description":"Visual development for Nubank Ultravioleta during the 2026 World Cup, translating the brand's premium universe into a series of miniature worlds where football runs through every scene. Architecture, urban life and match-day energy meet in detailed AI + 3D compositions — from a purple cab arriving on an elegant city street to packed stands and a park shaped by the Nu symbol. The film uses color, scale and cinematic direction to turn the brand's presence into a tactile visual narrative.","media":[{"label":"Video 1","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/nubank-ultravioleta-copa-2026.mp4","description":"Vertical AI + 3D film moving through floating miniature worlds, connecting premium urban life, football and Nubank Ultravioleta's purple visual language."},{"label":"Image 2","type":"image","url":"https://jefersonaraujo.com/uploads/optimized/nubank-ultravioleta-cenario.webp","description":"Miniature city scene with premium storefronts, traveling pedestrians, a purple Nubank cab and the Nu symbol embedded in the asphalt."},{"label":"Image 3","type":"image","url":"https://jefersonaraujo.com/uploads/optimized/nubank-ultravioleta-estadio.webp","description":"Miniature football stadium with packed stands, purple flags, match screens and the Nu symbol carved into the grass."},{"label":"Image 4","type":"image","url":"https://jefersonaraujo.com/uploads/optimized/nubank-ultravioleta-parque.webp","description":"Miniature park scene with families, a picnic, children playing football, an ice-cream cart and paths organized around the Nu symbol."}]},{"id":"mboom","title":"MBOOM","url":"https://jefersonaraujo.com/work/mboom","category":"3D, Motion","year":"2026","description":"Launch visuals for MBOOM's new product line, turning bold color, tactile beauty textures and metallic packaging into a playful, high-impact 3D system. The work also introduces M Boomie, the brand mascot, as a living extension of MBOOM's identity. Films and stills connect product, character and sensoriality across launch and social content.","media":[{"label":"Video 1","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/mboom-boomie-film-hq.mp4","description":"3D character film introducing M Boomie, MBOOM's chrome mascot, through playful close-ups, reflective materials and expressive motion."},{"label":"Video 2","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/mboom-secret-box-hq.mp4","description":"MBOOM Secret Box launch film with reflective silver packaging, chains and the mascot symbol creating mystery around the product reveal."},{"label":"Image 3","type":"image","url":"https://jefersonaraujo.com/uploads/optimized/mboom-pop-stick-hq.webp","description":"3D still of MBOOM Pop Sticks in multiple shades resting on sculpted swatches of glossy pink, berry and wine-colored makeup."},{"label":"Image 4","type":"image","url":"https://jefersonaraujo.com/uploads/optimized/mboom-cherry-wine-hq.webp","description":"3D beauty still of an open MBOOM compact in Cherry Wine, framed by a rich metallic makeup texture and polished chrome details."}]},{"id":"cidade-jardim-itau-faber-castell","title":"Cidade Jardim — Itaú Personnalité + Faber-Castell","url":"https://jefersonaraujo.com/work/cidade-jardim-itau-faber-castell","category":"Immersive Experience, Motion","year":"2026","description":"São Paulo has a new immersive screen in the tunnel connecting the parking garage to Shopping Cidade Jardim. A new space where brands meet people and the experience surrounds everyone who passes through. We had the privilege of creating one of its first activations: the launch of the children’s account by Itaú Personnalité, together with a pen from Faber-Castell Brasil. The experience surrounds visitors from floor to ceiling and is now live at the shopping center entrance. We created the experience; the screens are by Eletromidia. The video gives you an idea, but we invite you to experience it in person.","media":[{"label":"Video 1","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/cidade-jardim-itau-faber-castell.mp4","description":"Experiência imersiva criada para o lançamento da Conta Filhos Itaú Personnalité com Faber-Castell, exibida do chão ao teto no túnel de acesso ao Shopping Cidade Jardim."}]},{"id":"everlast","title":"Everlast","url":"https://jefersonaraujo.com/work/everlast","category":"3D, AI","year":"2025","description":"Global launch visuals for a new Everlast glove line, built to translate material technology, performance and product construction into a sharper visual system. The work proves the studio's 3D control: macro texture, exploded components, lighting and motion turn technical details into images with editorial impact.","media":[{"label":"Video 1","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/ALa0SIDuzsr197PIhnrO9Oa1U.mp4","description":"Close-up 3D film of a black Everlast boxing glove moving through cool studio light, highlighting leather, logo detail and performance texture."},{"label":"Video 2","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/JqWH9XVmWatAUwzLMhKve0v2Xo.mp4","description":"3D lineup of Everlast boxing gloves across power and training families, with black and white gloves framing the product system."},{"label":"Image 3","type":"image","url":"https://jefersonaraujo.com/uploads/optimized/vTksKTmuPINBZb5zjYyL8dsHyo-3072x3840.webp","description":"Macro still of black Everlast EVERDRI material with water droplets, emphasizing moisture-resistant performance fabric."},{"label":"Image 4","type":"image","url":"https://jefersonaraujo.com/uploads/optimized/CWQ33TZ8zgZBMZrh6nC8OhQdVo-1080x1350.webp","description":"Exploded 3D render of an Everlast boxing glove with foam, shell and inner components suspended in layered detail."}]},{"id":"havaianas","title":"Havaianas","url":"https://jefersonaraujo.com/work/havaianas","category":"AI, 3D","year":"2026","description":"AI + 3D film system translating the Havaianas universe into social-first scenes with Brazilian culture, game language, beach energy and urban humor. AI opened speed and variation; 3D, editing and post-production protected rhythm, continuity and final direction. Created with Tég Creative Intelligence Bureau and made with FLORA.","media":[{"label":"Video 1","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/pFF1VMDYvCys4c3FFpl6eRgxVzs.mp4","description":"AI and 3D Havaianas film of a yellow car carrying a Brazilian flag through a street, linking the brand to Brazilian culture."},{"label":"Video 2","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/7fYbGKOkj3QJMC9IqJHYnIsVYgw.mp4","description":"Havaianas AI video set in a Brazilian sidewalk bar with red chairs, bottles and sandals as playful social details."},{"label":"Video 3","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/3jt9t600DkYZsx8Qn13MT33cIY.mp4","description":"AI video game-style Havaianas beach soccer scene with Rio landscape, score overlay and interactive campaign energy."},{"label":"Video 4","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/7VmJeLgj9UMJI0SvNdbweoZAgFw.mp4","description":"3D and AI FOOH-style Havaianas scene with a street kiosk lifted above a city sidewalk, creating a surreal urban illusion."}]},{"id":"boticario-cbem-deleite","title":"O Boticário - CBEM Deleite","url":"https://jefersonaraujo.com/work/boticario-cbem-deleite","category":"3D, Motion","year":"2026","description":"Sensory product visuals and motion for O Boticário's Cuide-se Bem Deleite line, turning doce de leite, caramel, gloss and cream into a tactile beauty world. The project shows how 3D can make texture sell: product, ingredient and desire are composed as one warm, indulgent launch system.","media":[{"label":"Video 1","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/boticario-cbem-deleite-hero-web.mp4","description":"Sensory 3D film for O Boticário Cuide-se Bem Deleite, with caramelized doce de leite textures flowing over the products in a warm orange beauty world."},{"label":"Image 2","type":"image","url":"https://jefersonaraujo.com/uploads/optimized/boticario-cbem-deleite-still-01.webp","description":"3D still of a Cuide-se Bem Deleite cream jar covered by glossy caramel, with a vertical doce de leite pour against a warm orange background."},{"label":"Image 3","type":"image","url":"https://jefersonaraujo.com/uploads/optimized/boticario-cbem-deleite-still-02.webp","description":"3D product stack from the Cuide-se Bem Deleite line with body splash, lotion, jar, caramel drips and doce de leite cubes."},{"label":"Image 4","type":"image","url":"https://jefersonaraujo.com/uploads/optimized/boticario-cbem-deleite-still-03.webp","description":"3D still of the Cuide-se Bem Deleite body splash floating through a translucent caramel ribbon with doce de leite cubes."}]},{"id":"hadiya","title":"O Boticário - Hadiya","url":"https://jefersonaraujo.com/work/hadiya","category":"3D","year":"2025","description":"Launch visuals for Hadiya, O Boticário's move into luxury fragrance, built around amber light, Middle Eastern perfumery cues and premium sensoriality. The work uses 3D composition to give the bottle depth, atmosphere and a more elevated product story.","media":[{"label":"Image 1","type":"image","url":"https://jefersonaraujo.com/uploads/optimized/uhf2ujJhEV0z4BxhUbbLsECo-1080x1920.webp","description":"3D fragrance still for O Boticário Hadiya with an amber bottle framed by an arched window and warm desert light."},{"label":"Video 2","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/dXvCIyiFmQZBFTEMjL2pPYRU.mp4","description":"Cinematic Hadiya perfume film with the bottle resting in desert sand under golden light, evoking luxury Middle Eastern perfumery."},{"label":"Image 3","type":"image","url":"https://jefersonaraujo.com/uploads/optimized/aB93k5jZE2xYdZ56hLyLHIpn850-1080x1350.webp","description":"O Boticário Hadiya still with amber perfume bottle, oud wood, rose petals and floating ingredients in a warm luxury composition."},{"label":"Image 4","type":"image","url":"https://jefersonaraujo.com/uploads/optimized/kYgm4Ge3xLdu9x2lnmKMaKcH2k-1080x1350.webp","description":"Hadiya perfume product still wrapped in bronze fabric, using soft folds and amber light to suggest depth and sensuality."}]},{"id":"fila-speedrocker","title":"Fila Speedrocker Skyfoam","url":"https://jefersonaraujo.com/work/fila-speedrocker","category":"3D, AI","year":"2025","description":"AI + 3D launch visuals for Fila Speedrocker Skyfoam, focused on translating cushioning, sole geometry and performance technology into a futuristic product language. Exploded views, macro details and atmospheric AI scenes connect technical proof with campaign energy.","media":[{"label":"Video 1","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/AQPvlgYxrufu61B7LYu5FKBiM.mp4","description":"3D Fila Speedrocker Skyfoam shoe film focused on the sculpted sole, translucent cushioning and performance foam details."},{"label":"Video 2","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/DmWI40rzJ11xDqVzvMgGQwDPFg.mp4","description":"Exploded 3D Fila Speedrocker animation with shoe upper, sole and cushioning layers separated for a technical product reveal."},{"label":"Image 3","type":"image","url":"https://jefersonaraujo.com/uploads/optimized/qPqaZiwaYXIn1uChjxiI4pKkEjU-2160x3840.webp","description":"Macro 3D render of the Fila Speedrocker Skyfoam outsole and heel, focused on foam geometry and traction texture."},{"label":"Video 4","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/RIjnNHIuQTU9rlg8O6vT1MaNso.mp4","description":"AI-generated Fila launch scene above cloud level, placing the performance shoe in a cinematic sky environment."}]},{"id":"spaten","title":"Spaten","url":"https://jefersonaraujo.com/work/spaten","category":"3D, VFX","year":"2025","description":"Social-first 3D, VFX and FOOH content for Spaten, designed to create fight-night energy across organic, paid and shareable formats. The system turns the bottle into a campaign object: gloves, condensation, urban scale and motion carry the brand into memorable scenes.","media":[{"label":"Video 1","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/8DDShcGZ8Kcxb32xiwxXszqTGcs.mp4","description":"Spaten social video with boxing gloves packed around a green beer bottle, connecting fight-night energy and product refreshment."},{"label":"Video 2","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/lwpu7CcmJYbDhsdCNka4ZsLLdOg.mp4","description":"Macro Spaten motion shot of a chilled bottle neck wrapped in white glove fabric, emphasizing texture and cold condensation."},{"label":"Video 3","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/wMmL9WmUD7rVBdDZGnshUDIHoRs.mp4","description":"Spaten FOOH-style Rio billboard scene over Guanabara Bay with fight-night platforms in the water and Sugarloaf in the background."},{"label":"Video 4","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/xTLK02Azz7nxRLN81zSFtlW03s.mp4","description":"Spaten night bar scene with the 1397 brand mark glowing over a social table, built for atmospheric digital storytelling."}]},{"id":"qdb-nah","title":"QDB + Nah","url":"https://jefersonaraujo.com/work/qdb-nah","category":"3D","year":"2026","description":"Beauty 3D campaign for Quem Disse, Berenice? x Nah Cardoso - Peptide Lips, translating personality, gloss, shade range and formula texture into a bold visual language. The project connects product desirability with collaboration energy for social and launch communication.","media":[{"label":"Image 1","type":"image","url":"https://jefersonaraujo.com/uploads/optimized/2YaeC7Aary0kjHAQPjbCfyeBYA-1080x1346.webp","description":"3D still of QDB + Nah Peptide Lips products floating in pink and nude tones with reflective beauty packaging."},{"label":"Image 2","type":"image","url":"https://jefersonaraujo.com/uploads/optimized/kNXJQWKhRx1yAcRPXXiRys70Fs-1080x1346.webp","description":"3D beauty composition for QDB + Nah with lip products, silver mechanical elements and glossy material contrasts."},{"label":"Video 3","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/YvtpA5AtoBqlad1FMTRoK7GLyjg.mp4","description":"Campaign video frame of the QDB + Nah Peptide Lips range in multiple shades, presented as a clean beauty product lineup."},{"label":"Image 4","type":"image","url":"https://jefersonaraujo.com/uploads/optimized/zIyoyuBnivZrfkihAAVyRVF78A-1080x1346.webp","description":"Macro 3D still of a QDB Peptide Lips applicator pouring glossy pink formula, highlighting texture and shine."}]},{"id":"fooh","title":"Fake Out of Home","url":"https://jefersonaraujo.com/work/fooh","category":"3D, VFX","year":"2023-2026","description":"A curated collection of Fake Out of Home projects built to place impossible products and brand objects into believable urban environments. These works prove the FOOH method: scale, camera logic, context and VFX discipline turn digital illusion into social-first memory.","media":[{"label":"Video 1","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/d2ZRoc3MU3d0ACoydO5BKjSjk0.mp4","description":"FOOH video for O Boticário Valentine's Day with oversized red gift bags and heart graphics installed in a real storefront scene."},{"label":"Video 2","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/BhGBz4DVw9tWGN0gnV11qsMWhA.mp4","description":"FOOH video for Prada and Farfetch with an oversized black handbag attached to a historic building facade."},{"label":"Video 3","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/EiRQ1xZgqqRfLJtMIQYN5TLXo.mp4","description":"FOOH video for Lupo with giant fabric or apparel pieces suspended near a cable-stayed bridge in an urban road scene."},{"label":"Video 4","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/ANN78pubvoxhxlHFWYmec5zxU4.mp4","description":"FOOH video for Glade with a branded hot-air balloon floating above a city street and commercial building."}]},{"id":"her-code","title":"O Boticário - Her Code","url":"https://jefersonaraujo.com/work/her-code","category":"3D","year":"2025","description":"Launch visuals for O Boticário Her Code Clímax across social and OOH, built around sensuality, ingredient cues, light, satin, cherries, chocolate and premium beauty tension. The case proves that fragrance 3D is not only rendering a bottle - it is building a sensory narrative around desire.","media":[{"label":"Image 1","type":"image","url":"https://jefersonaraujo.com/uploads/optimized/SRhkmCdujG1e4vRTzAoEKn4pyj4-1440x2560.webp","description":"Her Code fragrance still with a black perfume bottle against liquid burgundy satin, creating a sensual beauty campaign mood."},{"label":"Video 2","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/NEtEZro8OU2iiL8xudZshE67vSg.mp4","description":"Her Code Climax video with a red glowing perfume bottle silhouette emerging from darkness."},{"label":"Image 3","type":"image","url":"https://jefersonaraujo.com/uploads/optimized/4Sl5mLLC8icmngwDiRZR6mZN3gw-1440x2560.webp","description":"Her Code product still with the perfume bottle centered in a pink arched light niche."},{"label":"Image 4","type":"image","url":"https://jefersonaraujo.com/uploads/optimized/wyyOA9MvZJ4BPHt6viKmuEz05s-1440x2560.webp","description":"Her Code still with black perfume bottle surrounded by chocolate, flowers, cherries and ingredient cues."}]},{"id":"bruna-tavares","title":"Bruna Tavares","url":"https://jefersonaraujo.com/work/bruna-tavares","category":"3D","year":"2025","description":"3D product visuals and FOOH explorations for Bruna Tavares, using materiality, light and scale to heighten beauty product desirability. The work moves between controlled studio 3D and street-level campaign imagination.","media":[{"label":"Video 1","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/CdEc5vpxCosYez8x9sY1eIo1k4.mp4","description":"Bruna Tavares 3D video frame with cosmetic ingredients on a deep blue surface, focused on tactile beauty textures."},{"label":"Video 2","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/SGqdsRz7HdP2UlkDRVeGlZvSvuM.mp4","description":"Bruna Tavares FOOH video showing a street-scale beauty installation prepared for a premium product intervention."},{"label":"Video 3","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/OgewEnEtzN04WuGFytcHKcZac90.mp4","description":"Bruna Tavares beauty video with a pale icy landscape and soft atmospheric lighting, suggesting cooling product sensoriality."},{"label":"Video 4","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/plInxa9hi9YhpfpdB3HYYcpDtPk.mp4","description":"Bruna Tavares 3D render with a branded pop-up storefront facade on a sunny city street."}]},{"id":"feira-qdb","title":"Feira QDB","url":"https://jefersonaraujo.com/work/feira-qdb","category":"3D","year":"2026","description":"Film and key visuals for Quem Disse, Berenice? Lip Oil, translating flavor, shine and playful sensoriality into a fresh market-inspired product world. Color, fruit, gel texture and 3D polish make the formula feel tactile before the product is even tried.","media":[{"label":"Image 1","type":"image","url":"https://jefersonaraujo.com/uploads/optimized/xDBrvClbOSVnJS2ua4KIGP7hu6k-1080x1350.webp","description":"QDB Lip Oil still with three colorful gloss tubes on translucent trays over a soft pink background."},{"label":"Image 2","type":"image","url":"https://jefersonaraujo.com/uploads/optimized/Wpf7YzBRkJkPMSysgsWvo6Ar6Hk-1080x1350.webp","description":"QDB Feira still with lip oil bottles arranged among strawberries, apples and citrus for a fresh market-inspired campaign."},{"label":"Video 3","type":"video","url":"https://jefersonaraujo.com/uploads/optimized/ROFMwXDn0qEhNAvOHftBaw9yTWk.mp4","description":"QDB Feira video frame with red market stand, striped awning and lip oil product surrounded by strawberries."},{"label":"Image 4","type":"image","url":"https://jefersonaraujo.com/uploads/optimized/h9tPrOBH4ORi8q8q2Nkg6NpRaW0-1080x1350.webp","description":"Macro QDB Lip Oil still with strawberry product bottle on glossy pink gel and fresh strawberries."}]},{"id":"beauty-november","title":"O Boticário - Beauty November","url":"https://jefersonaraujo.com/work/beauty-november","category":"3D","year":"2025","description":"Campaign visuals for O Boticário Beauty November, built to organize multiple products into high-impact promotional compositions. 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introduced a creative agent that develops concept, story beats, voice, dialogue, music, and edit to generate complete videos in a conversational workflow.","sources":[{"label":"Runway - Introducing Runway Agent","href":"https://runwayml.com/news/introducing-runway-agent"},{"label":"Runway - Real-time vídeo generation","href":"https://runwayml.com/research/how-real-time-video-generation-is-changing-online-interaction"}]},{"id":"post-adobe-firefly-ai-assistant","title":"Adobe Firefly AI Assistant puts a creative agent inside the production flow","slug":"adobe-firefly-ai-assistant-agente-criativo","url":"https://jefersonaraujo.com/content/adobe-firefly-ai-assistant-agente-criativo","category":"Creative Tools","publishedAt":"2026-05-22T14:40:00-03:00","excerpt":"Adobe introduced Firefly AI Assistant as a conversational interface that can orchestrate multi-step workflows across Creative Cloud apps and generative models.","sources":[{"label":"Adobe News - Firefly AI Assistant","href":"https://news.adobe.com/news/2026/04/adobe-new-creative-agent"}]},{"id":"post-openai-gpt-rosalind-ciencia","title":"GPT-Rosalind shows how specialized models enter scientific research","slug":"openai-gpt-rosalind-modelo-ciencias-vida","url":"https://jefersonaraujo.com/content/openai-gpt-rosalind-modelo-ciencias-vida","category":"Research","publishedAt":"2026-05-22T14:00:00-03:00","excerpt":"OpenAI introduced GPT-Rosalind for life sciences, focused on biology, drug discovery, scientific tool use, and long research workflows.","sources":[{"label":"OpenAI - GPT-Rosalind","href":"https://openai.com/index/introducing-gpt-rosalind/"},{"label":"OpenAI Help Center - GPT-Rosalind","href":"https://help.openai.com/en/articles/20001193-introducing-gpt-rosalind-for-life-sciences-research"}]},{"id":"post-anthropic-stainless-apis-agentes","title":"Anthropic buys Stainless and reinforces that agents depend on good 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need to be inside the work flow, connected to data, apps, and governance, with humans still at the center of decisions.","sources":[{"label":"Microsoft 365 Blog - Copilot and human agency","href":"https://www.microsoft.com/en-us/microsoft-365/blog/2026/05/05/microsoft-365-copilot-human-agency-and-the-opportunity-for-every-organization/"}]},{"id":"post-google-gemini-for-science","title":"Gemini for Science shows the race for agents that research, test, and cite","slug":"google-gemini-for-science-agentes-pesquisa","url":"https://jefersonaraujo.com/content/google-gemini-for-science-agentes-pesquisa","category":"Research","publishedAt":"2026-05-22T12:00:00-03:00","excerpt":"Among the I/O 2026 announcements, Gemini for Science stands out by turning research into a sequence of agents for generating hypotheses, code, and verifiable discoveries.","sources":[{"label":"Google Blog - 100 things announced at I/O 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problem","slug":"openai-modelo-resolve-problema-geometria-80-anos","url":"https://jefersonaraujo.com/content/openai-modelo-resolve-problema-geometria-80-anos","category":"Research","publishedAt":"2026-05-21T12:00:00-03:00","excerpt":"The company says a general reasoning model created an original proof for a Paul Erdos conjecture, with public validation from mathematicians.","sources":[{"label":"TechCrunch - OpenAI math result","href":"https://techcrunch.com/2026/05/20/openai-claims-it-solved-an-80-year-old-math-problem-for-real-this-time/"},{"label":"Axios - Two hours that changed AI","href":"https://www.axios.com/2026/05/21/ai-news-cycle-openai-anthropic-spacex"}]},{"id":"post-gemini-35-flash-agentes","title":"Google I/O 2026 puts agents at the center with Gemini 3.5 Flash","slug":"google-io-2026-gemini-35-flash-agentes","url":"https://jefersonaraujo.com/content/google-io-2026-gemini-35-flash-agentes","category":"AI Models","publishedAt":"2026-05-21T09:00:00-03:00","excerpt":"The new Gemini 3.5 Flash came out of I/O with a focus on speed, long tasks, and agents that can act across apps, search, code, and enterprise workflows.","sources":[{"label":"Google Blog - Gemini 3.5","href":"https://blog.google/innovation-and-ai/models-and-research/gemini-models/gemini-3-5/"},{"label":"Google Blog - Gemini app","href":"https://blog.google/innovation-and-ai/products/gemini-app/next-evolution-gemini-app/"}]}],"updatedAt":"2026-05-23T03:31:20.987Z"}